to us, the {beauty} of creative processes lies in their *uniqueness.
There’s no one-size-fits-all solution, so we’ve developed a comprehensive portfolio of diverse creative methods and perspectives to tackle a wide range of challenges. Additionally, our close-knit network of savvy peers allows us to take on almost any task that inspires us. By combining these resources, we create a tailored approach that aligns with our clients’ specific goals and requirements.
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Our core creative process unfolds in five phases.
Phase 01
collect
data.
We deep-dive into the challenges our client presents, methodically gathering relevant data from various sources. At this point we focus on staying as neutral as possible towards the matter at hand and its components, as we want to guarantee an honest outside perspective for our custumer. In our experience it is often harder “not to judge” quickly, yet it is vital for letting a creative process evolve.
Phase 02
uncover
information.
Using effective methods, we give meaning to the collected data by organizing and valuing different data points, allowing patterns and insights to emerge. We do independent research to further our understanding of the subject matter as well as to broaden the context of the information at hand.
Phase 03
generate
knowledge.
We analyze the connections among the various nodes of information, exploring how different elements influence one another. This phase reveals the intricate web that shapes our client’s current state.
Phase 04
create
insight.
Building upon the previous stages, we identify the key elements that have the most impact on the overall picture. This enables us to propose concrete possibilities for sustainable and lasting improvements that holistically reboot our client’s capabilities and self-reliance.
Phase 05
enter
minality.
Inspired by the concept of liminality, this phase represents a transition from the former to the given, from outdated to cutting-edge, from old to new. Here, uncertainty and unpredictability arise as we actively implement changes within the system. While this may sound daunting at first, we expertly guide this process to help our clients embrace the new reality.
we strongly believe in cultivating healthy and respectful relationships with our clients.
The success of these creative processes relies on our ability to collaborate and communicate effectively. Our approach involves delving deeply into challenges, examining them from multiple angles, and providing open and honest feedback. In return, we welcome the same level of directness and honesty from our clients. This collaborative mindset ensures that we maintain focus on the ultimate goals, namely creating real-world strategic advantage for our clients. Visit our Works section to witness the transformative consequences of our approach.